Simon Kay

It is easy to forget how much of our culture is based on consumerism with too much importance being placed on "things" rather than important issues that need to be addressed.

Viewers will originally think that they are approaching a supermarket shelf full of products, but in fact the product is a social problem "packaged" for them to see.

In this project I want viewers to walk away more aware of wrongs and injustices within society.

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