James McArdle – Cybersmile Foundation Awareness Campaign

My response to this project was that I wanted to do something with meaning; that somehow in a small way this could even make a small difference?

Through research I found a charity that helped victims of cyber bullying a harmful form of abuse that can sometimes lead to suicide.

Cybersmile isn’t very well known, so a design objective was to raise awareness for them. I wanted to portray the feeling of cyber bullying and provoke an emotional response, in hope that this would lead people to find out more and maybe even get involved in supporting the charity in some way.

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